Make email marketing work for you
Jon's top tips to becoming an Inbox Hero
Email marketing is so easy to get going in, so many brands start out and send out the odd newsletter.
And then are a bit shocked when it doesn’t turn into results, engagement and ultimately sales.
Being an Inbox Hero simply means being one of the good guys.
Building relationships for the long-term, not for the quick buck.
Building an
email strategy
Blasting out emails without a plan means you’ll never know what’s working.
What’s in a great strategy plan:
Value you’ll add to readers
What you want readers to do
How will readers opt-in
How often will you send emails
Sustainably growing
your email list
Getting new subscribers is great. Making sure they’ll keep on growing is better.
Top tips for growing the right way:
Encourage readers to subscribe
Offering high quality content
Showing an example email
Never buy a list
Converting readers into customers
Great email marketing opens, clicks and converts. But it’s not easy and isn't instant.
A few winning strategies:
Make your call to action clear
Don’t be pushy
Use automation correctly
Have a personality
About me
Jon May
Hi there, I'm Jon May, like the month, and I'm an email marketing specialist.
My 100% focus is on email marketing. Doing it for you and teaching you how to use it.
My background is in journalism and marketing, so I can write great copy and configure emails too!
I kept seeing terrible emails in my inbox. So I decided to help charities be the Inbox Heroes their customers deserve.
It's my personal mission to erradicate the 'newsletter blast' and replace it with updates readers want to see!
0117 369 0030
jon@inboxhero.co.uk
